Donovan Farnham
Audience and Digital Strategist

Rahim Jessani
Social Media Manager

Jon Sonnheim
Chief of Staff

Heidi Przybyla
President & Founder

Meet the team.

Hayley Nelson
Senior Advisor

  • President & Founder

    Heidi Przybyla is an award-winning investigative and television correspondent who is championing new approaches to reporting and delivering news that put the American people first.

    She is a veteran journalist whose reporting has changed campaigns, had an impact on national events and won some of journalism’s highest awards. Heidi hasregularly broken exclusive reporting on how White House, congressional and presidential policy impacts everyday Americans and on the state of democracy at home. Her reporting has spanned leading newspaper, digital, radio and television outlets, including CNN, PBS, NPR, CBS, ABC, FOX and across NBC News platforms.

  • Chief of Staff

    Jon Sonnheim is an award-winning journalist and news leader whose career has taken him from the foothills of Appalachia to the halls of Congress. He specializes in building and leading teams that translate complex national issues into hyperlocal, human-centered stories that resonate with communities. He’s passionate about exploring new ways to reach audiences, collaborate with creators, and help fill critical information gaps in news deserts.  

    Jon previously served as Washington, D.C. Bureau Chief for Cox Media Group, and before that, built and launched a new D.C. Bureau for NBC Owned TV Stations. His work on investigative projects has led to numerous national awards and changes in federal legislation.

  • Chief Advisor

    Hayley Nelson advises founders on a mission to tackle society’s biggest challenges. She helps leaders turn ideas into action. She is a former global head of marketing for Logitech, vice president of content marketing for Salesforce and head of content marketing for Airbnb. Hayley held various roles leading product development and business development initiatives at Wired Magazine, The New York Times and AP Digital aimed at bringing digital experiences to readers, creating sustainable business models for media, and helping journalists understand audience pathing, data and analytics.​

  • Social Media Manager

    Rahim Jessani is a creator journalist and expert in connecting journalism with the creator economy. A graduate of Boston College, Rahim has worked across several newsrooms, start-ups, and nonprofits, helping guide audience engagement strategies through short-form video, live streaming, and grassroots-level marketing to reach new audiences in online “content deserts.” Rahim is also the founder of several creator-led projects and a voice helping rebuild trust in journalism through accessible, community-driven storytelling, both locally and nationally. 

  • Audience and Digital Strategist

    Donovan Farnham is a digital and social content strategist with experience in various publications and news outlets, including the Mercury News, Vox Media, and CBS Interactive. Donovan advises and helps lead news teams as they build data reporting infrastructure, grow community and audience, and develop digital strategies.