Meet the team.

Founder

Heidi Przybyla is an award-winning investigative and television correspondent who is championing new approaches to reporting and delivering news that put the American people first.

She is a veteran journalist whose reporting has changed campaigns, had an impact on national events and won some of journalism’s highest awards. Heidi has regularly broken exclusive reporting on how White House, congressional and presidential policy impacts everyday Americans and on the state of democracy at home. Her reporting has spanned leading newspaper, digital, radio and television outlets, including CNN, PBS, NPR, CBS, ABC, FOX and across NBC News platforms.

Chief of Staff

With a background spanning local and national media to digital startups, Jon knows how to turn complex issues into sharp, human-centered stories that resonate — whether on Capitol Hill, on air, or inside a product roadmap.

He’s built teams from scratch, led national award-winning editorial projects, and launched impactful campaigns that bridge the gap between information and action. His career has taken him from live-shot chaos to product planning meetings.

Chief Innovation Officer

Tasker Generes helps to design and enable the value for how enterprises can be modernized, transformed and evolved for a human-centric world. He is a former vice president for vision at ServiceNow who created a 10-year strategy that helped move its share price from $46 to $4000/share. He is an IBM Chief Technologist who organized multiple IBM divisions to serve customer’s enterprise needs versus siloed product and solution offerings, increasing IBM Global Services revenue by almost half a percentage point.

Chief Advisor

Hayley Nelson advises founders on a mission to tackle society’s biggest challenges. She helps leaders turn ideas into action. She is a former global head of marketing for Logitech, vice president of content marketing for Salesforce and head of content marketing for Airbnb. Hayley held various roles leading product development and business development initiatives at Wired Magazine, The New York Times and AP Digital aimed at bringing digital experiences to readers, creating sustainable business models for media, and helping journalists understand audience pathing, data and analytics.​

Chief Operating Officer

Heather Ashburn is a small business owner who optimizes efficiency and achieves cost-saving across diverse industries. She stood up a new, $12 million annual contract and onboarded 120+ people in 6 months as a Booz Allen Hamilton/FEMA consultant, balanced Amtrak’s books for the first time and developed the first cost management strategy for Freddie Mac’s Single Family Line of Business covering their $750 billion business under government conservatorship.